/* ============================================================
   SB DIGITAL — SEÇÕES
   ============================================================ */

/* ══════════ BASE DE SEÇÃO ══════════ */
/* overflow-x:clip contém as auréolas decorativas sem criar contexto de
   rolagem — ao contrário de "hidden", não quebra o position:sticky interno */
.sec,.clients,.finale,.foot{ overflow-x:clip; }
.sec{ position:relative; padding-block:var(--sec-y); }
/* Cabeçalhos alinhados à esquerda, como abertura de matéria — em vez de
   tudo centralizado, que é a marca registrada dos modelos prontos. */
.sec__head{ max-width:56ch; margin-bottom:var(--head-gap); }
.sec__head,
.sec__head--center{ margin-inline:0; text-align:left; }
.sec__tit{ font-size:var(--t-h2); max-width:16ch; }
.sec__tit--sm{ font-size:var(--t-h2-sm); }
.sec__lead{
  margin-top:20px; font-size:var(--t-lead); line-height:1.65;
  color:var(--txt-2); max-width:52ch; margin-inline:0;
}
.sec__head--center{ max-width:none; }
.sec__head--center .sec__tit{ max-width:26ch; }

/* Fundo das seções: liso. As auréolas coloridas de cada seção saíram —
   o site fica mais sóbrio e o conteúdo ganha protagonismo. */
.sec::before{ content:none; }
@keyframes lineSweep{
  0%  { background-position:-30% 0, 0 0; }
  100%{ background-position:130% 0, 0 0; }
}

/* fio de página inteira separando os blocos */
.sec + .sec::after{
  content:""; position:absolute; top:0; left:0; right:0; height:1px;
  background:var(--line);
}

/* ══════════ SPOTLIGHT (segue o mouse) ══════════
   Luz branca bem suave — antes era um brilho laranja. */
.spot::before{
  content:""; position:absolute; inset:0; pointer-events:none; z-index:0;
  border-radius:inherit;
  background:radial-gradient(420px circle at var(--mx,50%) var(--my,0%), rgba(255,255,255,.035), transparent 65%);
  opacity:0; transition:opacity .4s var(--ease);
}
.spot:hover::before{ opacity:1; }

/* ══════════ FLUTUAÇÃO (loop contínuo, só transform) ══════════ */
@keyframes floaty{ to{ transform:translateY(var(--float-y)); } }
@keyframes swapIn{ from{ opacity:0; transform:translateY(10px); } to{ opacity:1; transform:none; } }
@keyframes ringSpin{ to{ transform:rotate(360deg); } }
@keyframes softPulse{
  0%,100%{ opacity:.45; transform:scale(.94); }
  50%    { opacity:1;   transform:scale(1.04); }
}

/* ══════════════════ 1. HERO ══════════════════ */
.hero{
  position:relative;
  min-height:100svh;
  display:flex; align-items:center;
  padding-top:calc(var(--nav-h) + clamp(22px, 3.2vw, 46px));
  padding-bottom:clamp(52px, 5.6vw, 88px);
  overflow:hidden;
}
.hero__bg{ position:absolute; inset:0; z-index:0; pointer-events:none; }
/* luz ambiente bem discreta, movendo-se devagar (sem grade e sem varredura) */
.hero__aura{ position:absolute; border-radius:50%; will-change:transform; }
.hero__aura--1{
  width:min(1040px,120vw); height:860px; top:-32%; right:-28%;
  background:radial-gradient(closest-side, rgba(255,106,33,.07), transparent);
  animation:auraA calc(18s * var(--motion-slow)) var(--ease) infinite alternate;
}
.hero__aura--2{
  width:min(880px,110vw); height:720px; bottom:-36%; left:-28%;
  background:radial-gradient(closest-side, rgba(142,27,46,.14), transparent);
  animation:auraB calc(22s * var(--motion-slow)) var(--ease) infinite alternate;
}
@keyframes auraA{ to{ transform:translate3d(-40px, 40px, 0) scale(1.1); } }
@keyframes auraB{ to{ transform:translate3d(50px, -30px, 0) scale(1.08); } }

/* colunas desiguais de propósito: o texto manda, a foto acompanha */
.hero__inner{
  display:grid;
  grid-template-columns:minmax(0,1.24fr) minmax(0,.76fr);
  align-items:center;
  gap:clamp(30px, 5.4vw, 92px);
}

/* manchete: serifa, destaque por contraste e tamanho */
.hero__title{
  font-size:var(--t-hero);
  letter-spacing:-.018em;
  line-height:1.02;
  margin-bottom:26px;
  color:var(--txt-2);
}
.hero__title .line{ display:block; opacity:0; transform:translateY(.4em); }
.hero__title .hl{ color:var(--txt); }
.hero__title.in .line{ animation:lineUp .95s var(--ease-out) forwards; }
.hero__title.in .line:nth-child(1){ animation-delay:.05s; }
.hero__title.in .line:nth-child(2){ animation-delay:.15s; }
.hero__title.in .line:nth-child(3){ animation-delay:.27s; }
@keyframes lineUp{ to{ opacity:1; transform:none; } }

.hero__lead{
  font-size:clamp(1.06rem, 1.3vw, 1.2rem);
  line-height:1.62;
  color:var(--txt-2); max-width:42ch;
}

.hero__ctas{ display:flex; flex-wrap:wrap; gap:12px; margin-top:30px; }
.hero__ctas .btn{ padding:15px 22px; font-size:.98rem; }

.hero__micro{
  display:flex; align-items:center; gap:8px; flex-wrap:wrap;
  margin-top:16px; font-size:.92rem; color:var(--txt-3);
}
.hero__micro-ico{ width:15px; height:15px; color:var(--ok); flex:none; }
.hero__tel{
  color:var(--txt-2);
  border-bottom:1px solid var(--line-2); padding-bottom:1px;
  transition:color .25s var(--ease), border-color .25s var(--ease);
}
.hero__tel:hover{ color:var(--txt); border-color:var(--txt-3); }

/* números da fundadora: faixa limpa, sem fundos em degradê */
.hero__stats{
  /* min-content: a coluna cresce só o necessário quando o número é mais largo
     (ex.: "desde 2019"), sem quebrar a linha nem encostar no fio da vizinha */
  display:grid; grid-template-columns:repeat(4,minmax(min-content,1fr));
  gap:0; margin-top:36px;
  padding-top:24px;
  border-top:1px solid var(--line);
}
.hero__stats li{
  padding:0 14px 0 0;
  transition:opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.hero__stats li + li{ padding-left:18px; border-left:1px solid var(--line); }
.hero__stats b{
  display:block;
  font-size:clamp(1.35rem, 2.1vw, 1.8rem);
  color:var(--txt); letter-spacing:-.01em;
  white-space:nowrap;
}
.hero__stats span{
  display:block; margin-top:6px;
  font-size:.86rem; line-height:1.45; color:var(--txt-3); max-width:20ch;
}

/* ---- retrato: foto limpa, só com a identificação embaixo ---- */
.hero__visual{ position:relative; }
.portrait{ position:relative; max-width:460px; margin:0 auto; }
.portrait__frame{
  position:relative; overflow:hidden;
  border-radius:var(--r-sm);
  box-shadow:var(--sh-lg);
  aspect-ratio:470/616;
  background:#120608;
  transform:perspective(1200px) rotateY(var(--ry,0deg)) rotateX(var(--rx,0deg));
  transition:transform .6s var(--ease-out);
}
.portrait__frame img{
  width:100%; height:100%; object-fit:cover; object-position:52% 32%;
}
.portrait__veil{
  position:absolute; inset:0;
  background:linear-gradient(180deg, transparent 55%, rgba(10,9,8,.78) 100%);
}
.portrait__id{
  position:absolute; left:24px; right:24px; bottom:22px; z-index:3;
}
.portrait__id strong{
  display:block; font-family:var(--f-serif); font-size:1.32rem;
  font-weight:500; color:#fff; letter-spacing:-.005em;
}
.portrait__id span{
  display:block; margin-top:4px;
  font-size:.8rem; letter-spacing:.1em; text-transform:uppercase;
  color:rgba(255,255,255,.72); text-wrap:balance;
}

.hero__scroll{
  position:absolute; left:50%; bottom:22px; z-index:3;
  transform:translateX(-50%);
  width:26px; height:42px; border-radius:99px;
  border:1px solid var(--line-2);
  display:grid; place-items:start center; padding-top:8px;
}
.hero__scroll span{
  width:3px; height:8px; border-radius:99px; background:var(--txt-2);
  animation:scrollDot 1.9s var(--ease) infinite;
}
@keyframes scrollDot{ 0%{ transform:translateY(0); opacity:1 } 70%{ transform:translateY(15px); opacity:0 } 100%{ opacity:0 } }

/* notebooks de tela baixa: o hero não força 100% da altura */
@media (max-height:700px) and (min-width:901px){
  .hero{ min-height:auto; }
  .hero__scroll{ display:none; }
}
/* tablet deitado e notebook pequeno: duas colunas mais equilibradas */
@media (max-width:1100px) and (min-width:901px){
  .hero__inner{ grid-template-columns:minmax(0,1.18fr) minmax(0,.82fr); }
  .hero__stats{ grid-template-columns:repeat(2,minmax(0,1fr)); row-gap:18px; }
  .hero__stats li:nth-child(3){ padding-left:0; border-left:0; }
}
@media (max-width:900px){
  .hero{ min-height:auto; }
  .hero__inner{ grid-template-columns:1fr; }
  .hero__visual{ order:-1; }
  .portrait{ max-width:380px; }
  .hero__scroll{ display:none; }
}
@media (max-width:640px){
  .hero__stats{ grid-template-columns:1fr 1fr; row-gap:18px; }
  .hero__stats li:nth-child(3){ padding-left:0; border-left:0; }
  .hero__ctas .btn{ width:100%; }

  /* ---- foto da fundadora no celular ----
     Sai das margens e ocupa a tela inteira, em proporção de retrato, usando
     o quadro completo da foto (antes o recorte quadrado cortava metade dela).
     O rodapé da imagem se dissolve no fundo da página, sem moldura. */
  .hero__visual{ margin-inline:calc(var(--gutter) * -1); }
  .portrait{ max-width:none; }
  .portrait__frame{
    /* largura fixa em 100%: sem isso o navegador reduz a largura para
       manter a proporção quando o max-height entra em ação */
    width:100%;
    aspect-ratio:4 / 5;
    /* em telas baixas a foto encolhe um pouco para o título continuar
       aparecendo já na primeira tela */
    max-height:66vh; max-height:66svh;
    border-radius:0;
    box-shadow:none;
  }
  .portrait__frame img{ object-position:52% 42%; }
  .portrait__veil{
    background:linear-gradient(180deg,
      transparent 44%, rgba(10,9,8,.58) 76%, var(--bg) 100%);
  }
  .portrait__id{ left:var(--gutter); right:var(--gutter); bottom:14px; }
  .portrait__id strong{ font-size:1.5rem; }
  .portrait__id span{ font-size:.82rem; }
}
@media (max-width:380px){
  .hero__stats b{ font-size:1.1rem; }
}

/* ══════════════════ 2. CLIENTES ══════════════════ */
.clients{ position:relative; padding-block:clamp(36px, 4.4vw, 60px); z-index:2; }
.clients__tit{
  font-size:var(--t-sm); color:var(--txt-3);
  letter-spacing:.01em; margin-bottom:26px; max-width:58ch;
}
.clients__tit strong{ color:var(--txt-2); font-weight:500; }

.marquee{ display:flex; flex-direction:column; gap:20px; }
.marquee__row{
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
  mask-image:linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
}
.marquee__track{
  display:flex; align-items:center; gap:clamp(34px, 5vw, 66px);
  width:max-content;
  animation:marq calc(var(--dur, 55s) * var(--motion-slow)) linear infinite;
  will-change:transform;
}
.marquee__row--rev .marquee__track{ animation-direction:reverse; }
.marquee:hover .marquee__track,
.marquee:focus-within .marquee__track{ animation-play-state:paused; }
@keyframes marq{ to{ transform:translateX(-50%); } }
.marquee__track img{
  height:clamp(24px, 3vw, 36px); width:auto; max-width:none;
  opacity:.55; filter:brightness(1.05);
  transition:opacity .35s var(--ease), filter .35s var(--ease), transform .35s var(--ease-out);
}
.marquee__track img:hover{
  opacity:1; transform:scale(1.08);
  filter:brightness(1);
}

/* ══════════════════ 3. MÉTODO · DORES + PIPELINE ══════════════════ */
.recog{
  display:grid; grid-template-columns:repeat(3, minmax(0,1fr));
  gap:1px; background:var(--line);
  border:1px solid var(--line); border-radius:var(--r-lg); overflow:hidden;
}
.recog__item{
  display:flex; gap:12px; align-items:center;
  padding:17px 20px;
  background:var(--bg-soft);
  transition:background .4s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.recog__item:hover{ background:#16130F; }
.recog__item .ico{
  width:17px; height:17px; flex:none;
  color:var(--danger); opacity:.85;
  transition:transform .45s var(--ease-out);
}
.recog__item:hover .ico{ transform:rotate(90deg) scale(1.15); }
.recog__item p{
  font-size:.95rem; line-height:1.45; color:var(--txt-2);
}
.recog__bridge{
  margin:26px 0 24px; max-width:52ch;
  font-size:var(--t-lead); line-height:1.6; color:var(--txt-2);
}
.recog__bridge strong{ color:var(--txt); font-weight:600; }

@media (max-width:860px){ .recog{ grid-template-columns:1fr; } .recog__item{ padding:15px 18px; } }

/* ---- pipeline das 6 etapas ---- */
.pipe{ position:relative; }
.pipe__flow{
  display:flex; flex-wrap:wrap; justify-content:center; gap:10px;
  margin-bottom:26px;
}
.pipe__node{
  position:relative;
  display:inline-flex; align-items:center; gap:9px;
  padding:11px 16px 11px 12px;
  border-radius:var(--r-sm);
  border:1px solid var(--line-2);
  background:rgba(255,255,255,.025);
  font-family:var(--f-display); font-size:.875rem; font-weight:600;
  color:var(--txt-3);
  transition:color .3s var(--ease), border-color .3s var(--ease), background .3s var(--ease), transform .3s var(--ease-out), box-shadow .3s var(--ease), opacity .8s var(--ease-out);
}
.pipe__n{
  font-size:.72rem; font-weight:600;
  padding:2px 6px; border-radius:5px;
  background:rgba(255,255,255,.06); color:var(--txt-4);
  transition:background .3s var(--ease), color .3s var(--ease);
}
.pipe__node:hover{ color:var(--txt); border-color:var(--line-3); transform:translateY(-2px); }
.pipe__node.is-on{
  color:#170800;
  background:var(--grad-brand);
  border-color:transparent;
  box-shadow:none;
}
/* halo pulsante na etapa ativa */
.pipe__node.is-on::after{
  content:""; position:absolute; inset:-4px; border-radius:inherit;
  border:1px solid rgba(255,106,33,.5);
  animation:softPulse calc(2.4s * var(--motion-slow)) var(--ease) infinite;
  pointer-events:none;
}
.pipe__node.is-on .pipe__n{ background:rgba(0,0,0,.22); color:rgba(0,0,0,.62); }

.pipe__panel{
  position:relative;
  display:grid; grid-template-columns:minmax(0,1fr) auto;
  gap:clamp(22px,4vw,54px); align-items:center;
  padding:clamp(26px, 3.6vw, 42px);
  border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.016);
  box-shadow:var(--sh-md);
  min-height:210px;
  overflow:hidden;
}
/* progresso do método no topo do painel: avança a cada etapa e tem um
   feixe de luz correndo em loop (herda o trilho da antiga "Metodologia") */
.pipe__bar{
  position:absolute; top:0; left:0; right:0; height:3px; z-index:2;
  background:rgba(255,255,255,.06);
  overflow:hidden;
}
.pipe__bar i{
  display:block; width:100%; height:100%;
  background:var(--brand);
  transform:scaleX(.16);
  transform-origin:left center;
  transition:transform .9s var(--ease-out);
}
.pipe__bar::after{
  content:""; position:absolute; inset:0;
  background:linear-gradient(90deg, transparent, rgba(255,230,210,.35), transparent) no-repeat;
  background-size:18% 100%;
  animation:lineSweep calc(3.2s * var(--motion-slow)) linear infinite;
}
.pipe__panelIn h3{
  font-size:clamp(1.35rem, 2.3vw, 1.85rem); margin-bottom:12px;
  animation:swapIn .5s var(--ease-out);
}
.pipe__panelIn p{ color:var(--txt-2); font-size:1.08rem; max-width:58ch; animation:swapIn .5s var(--ease-out) .04s both; }
.pipe__tags{ display:flex; flex-wrap:wrap; gap:8px; margin-top:18px; }
.pipe__tags li{
  padding:6px 12px; border-radius:var(--r-sm);
  border:1px solid var(--line); background:rgba(255,255,255,.03);
  font-size:.85rem;
  color:var(--txt-2);
  animation:swapIn .5s var(--ease-out) .08s both;
}
.pipe__viz{ text-align:center; }
.pipe__gauge{
  width:132px; height:132px; border-radius:50%;
  display:grid; place-items:center;
  background:conic-gradient(var(--brand) calc(var(--p,12) * 1%), rgba(255,255,255,.06) 0);
  position:relative;
}
/* feixe de luz orbitando o medidor em loop */
.pipe__gauge::before{
  content:""; position:absolute; inset:-7px; border-radius:50%;
  background:conic-gradient(from 0deg, transparent 0 290deg, rgba(255,160,100,.45) 345deg, transparent 360deg);
  -webkit-mask:radial-gradient(farthest-side, transparent calc(100% - 2px), #000 calc(100% - 1.5px));
  mask:radial-gradient(farthest-side, transparent calc(100% - 2px), #000 calc(100% - 1.5px));
  animation:ringSpin calc(3.4s * var(--motion-slow)) linear infinite;
  will-change:transform;
}
.pipe__gauge::after{
  content:""; position:absolute; inset:9px; border-radius:50%;
  background:#100E0C; border:1px solid var(--line);
}
.pipe__gauge span{
  position:relative; z-index:2;
  font-family:var(--f-display); font-size:1.5rem; font-weight:700; color:var(--txt);
  font-variant-numeric:tabular-nums;
}
.pipe__vizCap{
  margin-top:12px; font-size:.82rem;
  color:var(--txt-3);
}

@media (max-width:760px){
  .pipe__flow{ gap:8px; }
  .pipe__node{ padding:9px 14px 9px 11px; font-size:.82rem; }
  .pipe__panel{ grid-template-columns:1fr; text-align:left; min-height:0; }
  .pipe__viz{ justify-self:start; display:flex; align-items:center; gap:16px; }
  .pipe__vizCap{ margin-top:0; text-align:left; }
  .pipe__gauge{ width:96px; height:96px; }
}

/* ══════════════════ 4. TRÁFEGO · META ADS + GOOGLE ADS ══════════════════ */
.ads{ display:grid; grid-template-columns:repeat(2, minmax(0,1fr)); gap:16px; }
.ad{
  position:relative; overflow:hidden;
  display:flex; flex-direction:column;
  border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.014);
  transition:border-color .45s var(--ease), box-shadow .45s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.ad > *{ position:relative; z-index:1; }
.ad:hover{ border-color:var(--line-2); }

/* palco das simulações: mesma altura nos dois cards */
.ad__stage{
  display:flex; align-items:center; justify-content:center;
  min-height:clamp(270px, 25vw, 330px);
  padding:clamp(18px, 2.2vw, 26px) clamp(18px, 2.4vw, 30px) 38px;
  border-bottom:1px solid var(--line);
  background:rgba(255,255,255,.012);
}

.ad__stage > .formats,
.ad__stage > .serp{ width:100%; }
.ad__sim{
  position:absolute; right:16px; bottom:11px;
  font-size:.76rem;
  color:var(--txt-4);
}

.ad__copy{
  flex:1;
  display:flex; flex-direction:column; align-items:flex-start; gap:12px;
  padding:clamp(20px, 2.4vw, 28px) clamp(20px, 2.6vw, 30px) clamp(22px, 2.6vw, 30px);
}
.ad__tag{
  display:inline-flex; align-items:center; gap:8px;
  font-size:.8rem; font-weight:600; letter-spacing:.06em;
  text-transform:uppercase; color:var(--brand-hi);
}
.ad__tag .ico{ width:17px; height:17px; color:var(--txt); }
.ad__tit{ font-size:clamp(1.3rem, 1.9vw, 1.6rem); }
.ad__list{ display:flex; flex-direction:column; gap:9px; margin-bottom:4px; }
.ad__list li{
  display:flex; align-items:flex-start; gap:11px;
  font-size:.97rem; line-height:1.45; color:var(--txt-2);
  transition:opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.ad__list .ico{
  width:19px; height:19px; flex:none; margin-top:1px; color:var(--brand);
  transition:transform .45s var(--ease-out);
}
.ad__list li:hover .ico{ transform:translateY(-2px) rotate(-10deg) scale(1.12); }
.ad .link-arrow{ margin-top:auto; }

/* simulações mais compactas dentro dos cards */
.ad .serp__chrome{ padding:9px 14px; }
.ad .serp__searchbar{ margin:14px 16px 10px; padding:10px 16px; min-height:44px; }
.ad .serp__results{ padding:2px 16px 16px; }
.ad .serp__ad{ padding:13px 16px; margin-bottom:8px; }
.ad .serp__links{ margin-top:9px; }
.ad .serp__organic{ padding:6px 4px 0; }
.ad .fmt__img{ height:92px; }
.ad .fmt__img--full{ height:158px; }

/* palco e texto alinhados entre os dois cards (mesma altura de palco) */
@supports (grid-template-rows: subgrid){
  .ads{ grid-template-rows:auto auto; }
  .ad{ display:grid; grid-row:span 2; grid-template-rows:subgrid; gap:0; }
}

/* seletor Meta × Google: só aparece quando os cards empilham */
.adsw[data-active="google"] .paths__pill{ transform:translateX(100%); }

@media (max-width:980px){
  .adsw__switch{ display:grid; }
  .ads{ grid-template-columns:1fr; grid-template-rows:none; max-width:680px; margin-inline:auto; }
  .ad{ display:flex; grid-row:auto; }
  .ad__stage{ min-height:0; }
  .adsw[data-active="meta"] .ad--google,
  .adsw[data-active="google"] .ad--meta{ display:none; }
  .adsw.is-switched .ad{ animation:swapIn .45s var(--ease-out); }
}

/* ---- formatos Meta ---- */
.formats{
  display:grid; grid-template-columns:1.15fr .92fr .92fr;
  gap:14px; align-items:end;
}
.fmt{
  position:relative;
  border-radius:var(--r-md);
  border:1px solid var(--line-2);
  background:linear-gradient(165deg, rgba(255,255,255,.055), rgba(255,255,255,.012));
  padding:12px;
  box-shadow:var(--sh-md);
  transition:border-color .45s var(--ease), box-shadow .45s var(--ease);
}
.fmt:hover{ border-color:var(--brand-line); box-shadow:var(--sh-glow); }
.fmt--feed{ animation:floaty calc(8s * var(--motion-slow)) var(--ease) infinite alternate; }
.fmt--story{ animation:floaty calc(9.5s * var(--motion-slow)) var(--ease) -3s infinite alternate; }
.fmt--reels{ animation:floaty calc(7.4s * var(--motion-slow)) var(--ease) -5s infinite alternate; }
.fmt__tag{
  display:inline-block; margin-bottom:10px;
  font-family:var(--f-mono); font-size:.58rem; letter-spacing:.16em;
  text-transform:uppercase; color:var(--brand-hi);
}
.fmt__body{ display:flex; flex-direction:column; gap:7px; }
.fmt__body--tall{ position:relative; }
.fmt__bar{ height:7px; border-radius:99px; background:rgba(255,255,255,.1); }
.fmt__bar--s{ width:58%; }
.fmt__img{
  height:104px; border-radius:var(--r-xs);
  background:linear-gradient(150deg, rgba(255,106,33,.5), rgba(142,27,46,.55) 60%, rgba(20,10,14,.9));
  position:relative; overflow:hidden;
}
.fmt__img::after{
  content:""; position:absolute; inset:0;
  background:linear-gradient(115deg, transparent 30%, rgba(255,255,255,.18) 46%, transparent 60%);
  transform:translateX(-100%); animation:shine calc(5s * var(--motion-slow)) var(--ease) infinite;
}
@keyframes shine{ 0%,70%{ transform:translateX(-100%) } 100%{ transform:translateX(120%) } }
.fmt__img--full{ height:180px; }
.fmt__img--reel{ background:linear-gradient(160deg, rgba(92,156,255,.35), rgba(142,27,46,.6) 55%, rgba(20,10,14,.92)); }
.fmt__cta{
  display:block; text-align:center; padding:7px;
  border-radius:var(--r-xs); background:var(--brand-soft);
  border:1px solid var(--brand-line);
  font-size:.7rem; color:var(--brand-hi); font-weight:600;
}
.fmt__prog{ position:absolute; top:6px; left:6px; right:6px; height:2px; background:rgba(255,255,255,.25); border-radius:99px; z-index:2; overflow:hidden; }
/* barra de progresso do story: escala em X (antes animava width) */
.fmt__prog i{
  display:block; height:100%; width:100%; background:#fff; border-radius:99px;
  transform-origin:left center;
  animation:progX calc(4s * var(--motion-slow)) linear infinite;
}
@keyframes progX{ from{ transform:scaleX(.06) } to{ transform:scaleX(1) } }
.fmt__swipe{
  position:absolute; left:0; right:0; bottom:8px; text-align:center;
  font-size:.62rem; color:rgba(255,255,255,.8); z-index:2;
  animation:swipeHint calc(1.6s * var(--motion-slow)) var(--ease) infinite alternate;
}
@keyframes swipeHint{ to{ transform:translateY(-6px); } }
.fmt__play{
  position:absolute; inset:0; margin:auto; z-index:2;
  width:0; height:0; border-style:solid;
  border-width:11px 0 11px 18px;
  border-color:transparent transparent transparent rgba(255,255,255,.9);
  filter:drop-shadow(0 2px 10px rgba(0,0,0,.6));
  animation:softPulse calc(2.2s * var(--motion-slow)) var(--ease) infinite;
}

@media (max-width:560px){
  .formats{ grid-template-columns:1fr 1fr; }
  .fmt--reels{ display:none; }
  .fmt__img--full{ height:150px; }
}

/* ---- SERP Google ---- */
.serp{
  border-radius:var(--r-lg);
  border:1px solid var(--line-2);
  background:rgba(16,14,12,.94);
  box-shadow:var(--sh-lg);
  overflow:hidden;
}
.serp__chrome{
  display:flex; align-items:center; gap:14px;
  padding:11px 16px; border-bottom:1px solid var(--line);
  background:rgba(255,255,255,.03);
}
.serp__dots{ display:flex; gap:6px; }
.serp__dots i{ width:9px; height:9px; border-radius:50%; background:var(--line-3); }
.serp__dots i:first-child{ background:#FF5F57; }
.serp__dots i:nth-child(2){ background:#FEBC2E; }
.serp__dots i:nth-child(3){ background:#28C840; }
.serp__url{
  display:flex; align-items:center; gap:7px;
  flex:1; min-width:0; padding:5px 12px; border-radius:99px;
  background:rgba(255,255,255,.05);
  font-family:var(--f-mono); font-size:.66rem; color:var(--txt-4);
}
.serp__url .ico{ width:12px; height:12px; }
.serp__searchbar{
  display:flex; align-items:center; gap:12px;
  margin:18px 18px 12px; padding:13px 18px;
  border-radius:99px; border:1px solid var(--line-2);
  background:rgba(255,255,255,.04);
  min-height:48px;
}
.serp__searchbar .ico{ width:17px; height:17px; color:var(--txt-4); }
.serp__query{ font-size:.9rem; color:var(--txt); overflow:hidden; white-space:nowrap; text-overflow:ellipsis; }
.serp__caret{
  width:1.5px; height:17px; background:var(--brand); flex:none;
  animation:caret 1s steps(2) infinite;
}
@keyframes caret{ 50%{ opacity:0 } }
.serp__results{ padding:6px 18px 22px; }
.serp__ad{
  padding:16px 18px; border-radius:var(--r-sm);
  border:1px solid var(--brand-line);
  background:linear-gradient(160deg, rgba(255,106,33,.09), rgba(255,255,255,.012));
  margin-bottom:16px;
  animation:swapIn .5s var(--ease-out);
}
.serp__adhead{ display:flex; align-items:center; gap:10px; margin-bottom:8px; min-width:0; }
.serp__badge{
  font-family:var(--f-mono); font-size:.58rem; font-weight:500;
  letter-spacing:.1em; text-transform:uppercase;
  padding:3px 8px; border-radius:5px;
  background:var(--brand); color:#170800; flex:none;
}
.serp__site{ font-size:.72rem; color:var(--txt-4); font-family:var(--f-mono); overflow:hidden; white-space:nowrap; text-overflow:ellipsis; }
.serp__t{ font-size:1rem; color:#8AB4F8; margin-bottom:6px; letter-spacing:-.015em; }
.serp__d{ font-size:.82rem; color:var(--txt-3); line-height:1.55; }
.serp__links{ display:flex; flex-wrap:wrap; gap:8px 14px; margin-top:12px; }
.serp__links span{
  font-size:.72rem; color:#8AB4F8;
  border-bottom:1px solid rgba(138,180,248,.25); padding-bottom:2px;
}
.serp__organic{ padding:12px 4px; opacity:.4; }

/* ---- nota curta sobre outras plataformas ---- */
.plats{
  display:flex; align-items:center; justify-content:center; flex-wrap:wrap;
  gap:10px 12px; margin-top:22px; text-align:center;
  font-size:1rem; color:var(--txt-3);
}
.plats .ico{ width:20px; height:20px; color:var(--txt-3); flex:none; }
.plats strong{ color:var(--txt-2); font-weight:600; }
.plats span{ flex:1 1 auto; max-width:60ch; }
@media (min-width:700px){ .plats span{ flex:0 1 auto; } }

/* ══════════════════ 7. SERVIÇOS + FORMAÇÃO · DOIS CAMINHOS ══════════════════ */
/* seletor: aparece só quando os caminhos empilham (celular/tablet em pé) */
.paths__switch{
  display:none;
  position:relative;
  grid-template-columns:1fr 1fr;
  width:100%; max-width:440px; margin:0 auto 20px;
  padding:5px; border-radius:var(--r-sm);
  border:1px solid var(--line-2); background:rgba(255,255,255,.03);
}
.paths__pill{
  position:absolute; top:5px; bottom:5px; left:5px; width:calc(50% - 5px);
  border-radius:var(--r-xs); background:var(--grad-brand);

  transition:transform .45s var(--ease-out);
}
.paths[data-active="learn"] .paths__pill{ transform:translateX(100%); }
.paths__btn{
  position:relative; z-index:1;
  display:inline-flex; align-items:center; justify-content:center; gap:8px;
  padding:12px 12px; border-radius:var(--r-xs);
  font-family:var(--f-display); font-size:.86rem; font-weight:600;
  color:var(--txt-3); transition:color .3s var(--ease);
  white-space:nowrap;
}
.paths__btn .ico{ width:16px; height:16px; }
.paths__btn.is-on{ color:#170800; }

.paths__grid{
  display:grid;
  grid-template-columns:minmax(0,1.06fr) auto minmax(0,1fr);
  gap:16px; align-items:stretch;
}
.paths__or{ position:relative; display:grid; place-items:center; width:46px; }
.paths__or::before{
  content:""; position:absolute; top:4%; bottom:4%; left:50%; width:1px;
  background:linear-gradient(transparent, var(--line-2) 20%, var(--line-2) 80%, transparent);
}
.paths__or i{
  position:relative; z-index:1;
  display:grid; place-items:center; width:44px; height:44px; border-radius:var(--r-sm);
  font-style:normal; font-size:.85rem; font-weight:500;
  color:var(--txt-3); border:1px solid var(--line-2); background:var(--bg);
}

.path{
  position:relative; overflow:hidden;
  display:flex; flex-direction:column;
  padding:clamp(24px, 2.8vw, 36px);
  border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.014);
  transition:border-color .45s var(--ease), box-shadow .45s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.path > *{ position:relative; z-index:1; }
.path:hover{ border-color:var(--line-2); }
.path--done{
  border-color:var(--line-2);
  background:rgba(244,240,233,.03);
}
.path__head{ padding-bottom:14px; margin-bottom:6px; border-bottom:1px solid var(--line); }
.path__tag{
  display:inline-flex; align-items:center; gap:8px; margin-bottom:10px;
  font-size:.8rem; font-weight:600; letter-spacing:.08em;
  text-transform:uppercase; color:var(--brand-hi);
}
.path__tit{ font-size:clamp(1.22rem, 1.9vw, 1.5rem); letter-spacing:-.03em; margin-bottom:6px; }
.path__lead{ font-size:1rem; color:var(--txt-3); line-height:1.5; }

/* cada oferta é uma linha clicável: ícone · título + frase · seta */
.offers{ display:flex; flex-direction:column; }
.offer{
  border-bottom:1px dashed var(--line);
  transition:opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.offer:last-child{ border-bottom:0; }
.offer__link{
  display:grid; grid-template-columns:40px minmax(0,1fr) auto;
  gap:14px; align-items:center;
  padding:13px 10px; margin-inline:-10px;
  border-radius:var(--r-sm);
  transition:background .3s var(--ease);
}
.offer__link:hover{ background:rgba(255,255,255,.035); }
.offer__ico{
  width:40px; height:40px; border-radius:var(--r-sm);
  display:grid; place-items:center;
  border:1px solid var(--line-2); background:rgba(255,255,255,.03); color:var(--brand-hi);
  transition:transform .45s var(--ease-out), box-shadow .45s var(--ease);
}
.offer__ico .ico{ width:18px; height:18px; }
.offer__link:hover .offer__ico{ transform:translateY(-2px) rotate(-7deg) scale(1.07); }
.offer__tit{
  display:flex; align-items:center; flex-wrap:wrap; gap:4px 10px;
  font-size:1.08rem;
  transition:color .3s var(--ease);
}
.offer__link:hover .offer__tit{ color:var(--brand-hi); }
.offer__flag{
  font-family:var(--f-sans); font-size:.74rem; font-weight:500;
  padding:3px 9px; border-radius:var(--r-sm);
  border:1px solid var(--brand-line); color:var(--brand-hi);
}
.offer__desc{ margin-top:3px; font-size:.98rem; color:var(--txt-3); line-height:1.5; }
.offer__go{
  width:34px; height:34px; border-radius:var(--r-sm);
  display:grid; place-items:center;
  border:1px solid var(--line-2); color:var(--txt-3);
  transition:color .3s var(--ease), border-color .3s var(--ease), background .3s var(--ease), transform .3s var(--ease-out);
}
.offer__go .ico{ width:15px; height:15px; }
.offer__link:hover .offer__go{ color:var(--txt); border-color:rgba(255,255,255,.3); transform:translate(2px,-2px); }
.offer__go--wa{ color:#46D37A; border-color:rgba(70,211,122,.3); }
.offer__link:hover .offer__go--wa{ color:#46D37A; border-color:rgba(70,211,122,.55); background:rgba(70,211,122,.1); }

.path__cta{ margin-top:auto; }
.path--done .offers{ margin-bottom:16px; }
.path--learn .offers{ margin-bottom:16px; }
.path__stat{
  margin-top:auto;
  display:flex; align-items:baseline; flex-wrap:wrap; gap:6px 12px;
  padding:14px 20px; border-radius:var(--r-md);
  border:1px solid var(--line);
  background:rgba(255,255,255,.025);
}
.path__stat b{
  font-family:var(--f-display); font-size:1.8rem; font-weight:600;
  letter-spacing:-.02em; color:var(--txt); font-variant-numeric:tabular-nums;
}
.path__stat span{ font-size:1rem; color:var(--txt-2); }

@media (max-width:1100px){
  .paths__grid{ grid-template-columns:1fr 1fr; }
  .paths__or{ display:none; }
}
@media (max-width:900px){
  .paths__switch{ display:grid; }
  .paths__grid{ grid-template-columns:1fr; max-width:680px; margin-inline:auto; }
  .paths[data-active="done"] .path--learn,
  .paths[data-active="learn"] .path--done{ display:none; }
  .paths.is-switched .path{ animation:swapIn .45s var(--ease-out); }
}
@media (max-width:420px){
  .paths__btn{ font-size:.84rem; gap:6px; }
  .paths__btn .ico{ display:none; }
  .offer__link{ grid-template-columns:34px minmax(0,1fr) auto; gap:12px; }
  .offer__ico{ width:34px; height:34px; }
  .offer__go{ width:28px; height:28px; }
}

/* ══════════════════ 5. SOBRE ══════════════════ */
.about{
  display:grid; grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);
  gap:clamp(30px, 5.5vw, 80px); align-items:center;
}
.about__media{ position:relative; max-width:460px; width:100%; }
.about__photo{
  position:relative; border-radius:var(--r-lg); overflow:hidden;
  border:1px solid rgba(255,255,255,.08);
  box-shadow:var(--sh-lg);
  aspect-ratio:4/4.8;
}
.about__photo img{ width:100%; height:100%; object-fit:cover; object-position:50% 18%; }

.about__text{ margin-top:22px; display:flex; flex-direction:column; gap:14px; max-width:54ch; }
.about__text p{ color:var(--txt-2); font-size:1.1rem; line-height:1.65; }
.about__text strong{ color:var(--txt); font-weight:600; }

.quote{
  position:relative; margin-top:26px;
  padding:4px 0 4px 24px;
  border-left:2px solid var(--brand);
}
.quote__mark{ display:none; }
.quote p{
  font-family:var(--f-serif); font-style:italic; font-weight:400;
  font-size:clamp(1.15rem,1.8vw,1.45rem);
  color:var(--txt); letter-spacing:-.005em; line-height:1.4;
}
.quote cite{
  display:block; margin-top:10px; font-style:normal;
  font-size:.92rem; color:var(--txt-3);
}
.about__links{ display:flex; flex-wrap:wrap; gap:12px; margin-top:28px; }

@media (max-width:860px){
  .about{ grid-template-columns:1fr; }
  .about__media{ max-width:400px; margin-inline:auto; }
  .about__photo{ aspect-ratio:4/3.6; }
  .about__photo img{ object-position:50% 12%; }
}
/* celular: a foto da poltrona volta a ser retrato. O recorte deitado
   mostrava quase só o fundo vermelho e deixava a Sueli pequena. */
@media (max-width:640px){
  .about__media{ max-width:none; }
  .about__photo{ aspect-ratio:4/4.7; }
  .about__photo img{ object-position:50% 56%; }
}
@media (max-width:480px){
  .about__links .btn{ width:100%; }
}

/* ══════════════════ 6. RESULTADOS · TRANSPARÊNCIA ══════════════════ */
.proof{ display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:16px; align-items:stretch; }
.proof__card{
  position:relative;
  display:flex; flex-direction:column;
  padding:26px 0 0;
  border:0; border-top:1px solid var(--line-2);
  background:none;
}
.proof__k{
  display:block; margin-bottom:8px;
  font-size:.8rem; font-weight:600; letter-spacing:.1em;
  text-transform:uppercase; color:var(--brand-hi);
}
.proof__card h3{ font-size:1.25rem; margin-bottom:18px; }

.segs{ display:flex; flex-wrap:wrap; gap:8px; }
.segs li{
  padding:7px 13px; border-radius:var(--r-sm);
  border:1px solid var(--line-2);
  font-size:.92rem; color:var(--txt-2);
  transition:border-color .3s var(--ease), color .3s var(--ease), opacity .6s var(--ease-out), transform .6s var(--ease-out);
}
.segs li:hover{ border-color:rgba(255,255,255,.28); color:var(--txt); }

.metricsList{ display:grid; grid-template-columns:1fr 1fr; gap:12px 20px; }
.metricsList li{
  position:relative; padding-left:18px;
  transition:opacity .6s var(--ease-out), transform .6s var(--ease-out);
}
.metricsList li::before{
  content:""; position:absolute; left:0; top:.6em;
  width:6px; height:6px; border-radius:50%; background:var(--brand);
}
.metricsList b{ display:block; font-family:var(--f-sans); font-size:1rem; font-weight:500; color:var(--txt); }

@media (max-width:860px){
  .proof{ grid-template-columns:1fr; }
}
@media (max-width:560px){
  .proof__card{ padding:22px 20px; }
  .segs li{ padding:6px 12px; font-size:.9rem; }
}
@media (max-width:380px){
  .metricsList{ grid-template-columns:1fr; }
}

/* ══════════════════ 7. DEPOIMENTOS · AVALIAÇÕES DO GOOGLE ══════════════════ */
.reviews{ display:flex; flex-direction:column; gap:16px; }
.reviews + .proof{ margin-top:16px; }

/* faixa com a nota do Google + localização */
.gscore{
  display:grid;
  grid-template-columns:auto minmax(0,1fr) minmax(0,1fr);
  gap:20px 36px; align-items:center;
  padding:26px 0;
  border-top:1px solid var(--line-2);
  border-bottom:1px solid var(--line);
}
.gscore__main{ display:flex; align-items:center; gap:16px; padding-right:36px; border-right:1px solid var(--line); }
.gscore__g{ width:36px; height:36px; flex:none; }
.gscore__n{
  font-family:var(--f-display); font-size:2.6rem; font-weight:600;
  line-height:1; color:var(--txt); letter-spacing:-.03em;
}
.gscore__stars{ display:flex; gap:2px; margin-top:6px; color:#FBBC05; }
.gscore__stars .ico{ width:17px; height:17px; }
.gscore__count{ margin-top:6px; font-size:.95rem; color:var(--txt-3); white-space:nowrap; }
.gscore__count b{ color:var(--txt); font-weight:600; }

.gscore__place{ display:flex; flex-direction:column; gap:14px; }
.gmb__addr{
  display:flex; gap:10px; align-items:flex-start;
  font-style:normal; font-size:1rem; line-height:1.5; color:var(--txt-2);
}
.gmb__addr .ico{ width:18px; height:18px; flex:none; margin-top:3px; color:var(--brand); }
.gmb__ctas{ display:grid; grid-template-columns:1fr 1fr; gap:8px; }
.gmb__ctas .btn{ padding:11px 8px; gap:7px; font-size:.92rem; white-space:nowrap; }
.gmb__waze .ico{ color:#33CCFF; }
.gmb__map{
  position:relative;
  height:150px; border-radius:var(--r-sm); overflow:hidden;
  border:1px solid var(--line-2); background:#16130F;
}
/* mapa escurecido para combinar com o tema; volta ao normal no hover */
.gmb__map iframe{
  width:100%; height:100%; border:0; display:block;
  filter:grayscale(.35) invert(.9) hue-rotate(180deg) contrast(.9);
  transition:filter .5s var(--ease);
}
.gmb__map:hover iframe{ filter:none; }

/* os três depoimentos */
.reviews__list{ display:grid; grid-template-columns:repeat(3,minmax(0,1fr)); gap:16px; }
.review{
  display:flex; flex-direction:column; gap:14px;
  margin:0; padding:28px 26px; border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.018);
  transition:border-color .4s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.review:hover{ border-color:var(--line-2); }
.review__stars{ display:flex; gap:2px; color:#FBBC05; }
.review__stars .ico{ width:16px; height:16px; }
.review__txt p{
  font-family:var(--f-serif); font-weight:400;
  font-size:1.1rem; line-height:1.55; color:var(--txt);
}
.review__who{ margin-top:auto; display:flex; align-items:center; gap:12px; padding-top:6px; }
.review__av{
  width:42px; height:42px; border-radius:var(--r-sm); flex:none;
  display:grid; place-items:center;
  border:1px solid var(--line-2);
  font-size:1.15rem; color:var(--brand-hi);
}
.review__who b{ display:block; font-size:1rem; font-weight:600; color:var(--txt); }
.review__who em{ display:block; font-style:normal; font-size:.88rem; color:var(--txt-3); }
.reviews__all{
  align-self:center;
  display:inline-flex; align-items:center; gap:8px; margin-top:4px;
  font-weight:600; color:var(--brand-hi);
  transition:opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.reviews__all .ico{ width:18px; height:18px; transition:transform .3s var(--ease-out); }
.reviews__all:hover .ico{ transform:translateX(4px); }

@media (max-width:1100px){
  .gscore{ grid-template-columns:auto minmax(0,1fr); }
  .gmb__map{ grid-column:1 / -1; height:180px; }
}
@media (max-width:980px){
  .reviews__list{ grid-template-columns:1fr; max-width:680px; margin-inline:auto; width:100%; }
}
@media (max-width:640px){
  .gscore{ grid-template-columns:1fr; padding:22px 20px; }
  .gscore__main{ padding-right:0; border-right:0; padding-bottom:18px; border-bottom:1px solid var(--line); }
  /* no celular os botões já abrem o Maps/Waze do aparelho: o mapa embutido sai */
  .gmb__map{ display:none; }
  /* depoimentos lado a lado, deslizando com o dedo (o próximo aparece na borda) */
  .reviews__list{
    display:flex; gap:12px; max-width:none;
    margin-inline:calc(var(--gutter) * -1); padding:2px var(--gutter) 6px;
    overflow-x:auto; scroll-snap-type:x mandatory; scroll-padding-inline:var(--gutter);
    scrollbar-width:none;
  }
  .reviews__list::-webkit-scrollbar{ display:none; }
  .review{ flex:0 0 86%; scroll-snap-align:start; padding:22px 20px; }
}

/* modelos prontos para cases e depoimentos reais (hoje em comentário no HTML) */
.cases{ display:grid; grid-template-columns:repeat(3,minmax(0,1fr)); gap:16px; margin-top:28px; }
.case{
  padding:24px; border-radius:var(--r-lg);
  border:1px solid var(--line);
  background:rgba(16,14,12,.5);
}
.case__head{ display:flex; align-items:center; gap:12px; margin-bottom:18px; }
.case__logo{
  width:40px; height:40px; border-radius:var(--r-xs);
  display:grid; place-items:center;
  border:1px solid var(--line-2); background:rgba(255,255,255,.03);
  color:var(--txt-4);
}
.case__logo .ico{ width:17px; height:17px; }
.case__head b{ display:block; font-family:var(--f-display); font-size:.9rem; color:var(--txt-2); }
.case__head span{ display:block; font-size:.78rem; color:var(--txt-4); }
.case__flag{
  margin-left:auto; font-family:var(--f-mono); font-size:.6rem;
  letter-spacing:.12em; text-transform:uppercase; color:var(--txt-4);
  padding:4px 8px; border-radius:5px; border:1px solid var(--line);
}
.case__metrics{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--r-sm); overflow:hidden; }
.case__metrics > div{ background:var(--bg-soft); padding:12px 14px; }
.case__metrics dt{ font-family:var(--f-mono); font-size:.62rem; letter-spacing:.1em; text-transform:uppercase; color:var(--txt-4); }
.case__metrics dd{ margin-top:4px; font-family:var(--f-display); font-size:1.02rem; color:var(--txt-3); }
.case__note{ margin-top:16px; font-size:.85rem; color:var(--txt-4); line-height:1.55; }

.tstms{ display:grid; grid-template-columns:repeat(4,minmax(0,1fr)); gap:16px; margin-top:28px; }
.tstm{
  position:relative; padding:26px 24px;
  border-radius:var(--r-lg);
  border:1px solid var(--line);
  background:var(--grad-panel), rgba(16,14,12,.5);
  display:flex; flex-direction:column; gap:18px;
  transition:border-color .4s var(--ease), transform .4s var(--ease-out);
}
.tstm:hover{ border-color:var(--line-2); transform:translateY(-4px); }
.tstm__q{ width:24px; height:24px; color:var(--brand); opacity:.4; }
.tstm blockquote p{ font-size:.95rem; color:var(--txt-3); line-height:1.66; }
.tstm figcaption{ display:flex; align-items:center; gap:11px; margin-top:auto; }
.tstm__av{
  width:38px; height:38px; border-radius:50%;
  background:linear-gradient(150deg, rgba(255,255,255,.1), rgba(255,255,255,.03));
  border:1px solid var(--line-2); flex:none; object-fit:cover;
}
.tstm figcaption b{ display:block; font-family:var(--f-display); font-size:.88rem; color:var(--txt-2); }
.tstm figcaption span{ display:block; font-size:.78rem; color:var(--txt-4); }

@media (max-width:1024px){
  .cases{ grid-template-columns:1fr; }
  .tstms{ grid-template-columns:1fr 1fr; }
}
@media (max-width:520px){
  .tstms{ grid-template-columns:1fr; }
}

/* ══════════════════ 8. FAQ ══════════════════ */
.faq{ display:grid; grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr); gap:clamp(30px,5vw,72px); align-items:start; }
.faq__head{ position:sticky; top:calc(var(--nav-h) + 30px); }
.faq__head .btn{ margin-top:22px; }
.faq__list{ display:flex; flex-direction:column; gap:10px; }

.acc{
  border-radius:var(--r-md);
  border:1px solid var(--line);
  background:rgba(255,255,255,.018);
  overflow:hidden;
  transition:border-color .35s var(--ease), background .35s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.acc:hover{ border-color:var(--line-2); }
.acc.is-open{ border-color:var(--line-2); background:rgba(255,255,255,.035); }
.acc__q{
  width:100%; display:flex; align-items:center; justify-content:space-between; gap:18px;
  padding:17px 22px; text-align:left;
  font-family:var(--f-display); font-size:1rem; font-weight:600;
  color:var(--txt); letter-spacing:-.015em;
  transition:color .3s var(--ease);
}
.acc__q:hover{ color:var(--brand-hi); }
.acc__q .ico{ width:19px; height:19px; color:var(--txt-4); flex:none; transition:transform .4s var(--ease-out), color .3s var(--ease); }
.acc.is-open .acc__q .ico{ transform:rotate(180deg); color:var(--brand); }
.acc__a{
  display:grid; grid-template-rows:0fr;
  transition:grid-template-rows .45s var(--ease-out);
}
.acc.is-open .acc__a{ grid-template-rows:1fr; }
.acc__a > div{ overflow:hidden; }
.acc__a p{
  padding:0 22px 20px; font-size:.95rem; color:var(--txt-3); line-height:1.68;
}
.acc__a strong{ color:var(--txt-2); }
.acc__a a{ color:var(--brand-hi); border-bottom:1px solid var(--brand-line); }

/* dúvidas extras recolhidas atrás do botão "ver mais" */
.faq__list:not(.is-expanded) .acc--more{ display:none; }
.faq__more{
  display:flex; align-items:center; justify-content:center; gap:10px;
  width:100%; padding:14px 18px;
  border-radius:var(--r-md); border:1px dashed var(--line-2);
  font-family:var(--f-display); font-size:.95rem; font-weight:600; color:var(--txt-2);
  transition:border-color .3s var(--ease), color .3s var(--ease), background .3s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.faq__more:hover{ border-color:var(--brand-line); color:var(--brand-hi); background:var(--brand-soft); }
.faq__more .ico{ width:18px; height:18px; transition:transform .4s var(--ease-out); }
.faq__list.is-expanded .faq__more .ico{ transform:rotate(180deg); }

@media (max-width:1024px){
  .faq{ grid-template-columns:1fr; gap:26px; }
  .faq__head{ position:relative; top:auto; }
}
@media (max-width:560px){
  .acc__q{ padding:15px 16px; font-size:.98rem; }
  .acc__a p{ padding:0 16px 18px; }
  .faq__head .btn{ width:100%; }
}

/* ══════════════════ 9. CONTATO ══════════════════ */
.contact{ display:grid; grid-template-columns:minmax(0,1fr) minmax(0,.95fr); gap:clamp(30px,4.4vw,60px); align-items:start; }
/* passo a passo do primeiro contato */
.howto{
  display:flex; flex-direction:column; gap:2px;
  margin:24px 0 18px;
  border:1px solid var(--line); border-radius:var(--r-lg);
  background:var(--line); overflow:hidden;
}
.howto li{
  display:flex; gap:16px; align-items:flex-start;
  padding:15px 20px;
  background:var(--bg-soft);
  transition:background .4s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.howto li:hover{ background:#16130F; }
.howto__n{
  position:relative;
  flex:none; width:30px; height:30px; border-radius:var(--r-sm);
  display:grid; place-items:center;
  font-family:var(--f-mono); font-size:.78rem;
  color:#170800; background:var(--grad-brand);

}
/* os três passos acendem em sequência, em loop */
.howto__n::after{
  content:""; position:absolute; inset:-6px; border-radius:var(--r-sm);
  border:1px solid rgba(255,106,33,.6);
  opacity:0;
  animation:stepCycle calc(3.6s * var(--motion-slow)) var(--ease) infinite;
}
.howto li:nth-child(2) .howto__n::after{ animation-delay:1.2s; }
.howto li:nth-child(3) .howto__n::after{ animation-delay:2.4s; }
@keyframes stepCycle{
  0%  { opacity:0; transform:scale(.7); }
  12% { opacity:1; transform:scale(1); }
  33% { opacity:0; transform:scale(1.5); }
  100%{ opacity:0; transform:scale(1.5); }
}
.howto b{ display:block; font-family:var(--f-display); font-size:.98rem; color:var(--txt); }
.howto div > span{ display:block; margin-top:3px; font-size:.9rem; color:var(--txt-3); line-height:1.5; }

.contact__bullets{ display:flex; flex-wrap:wrap; gap:8px 20px; margin:0 0 22px; }
.contact__bullets li{ display:flex; gap:8px; align-items:center; font-size:.95rem; color:var(--txt-2); }
.contact__bullets .ico{ width:17px; height:17px; color:var(--ok); flex:none; }

.contact__direct{ display:flex; flex-wrap:wrap; gap:12px; }
.contact__pill{
  display:flex; align-items:center; gap:13px;
  padding:13px 20px; border-radius:var(--r-md);
  border:1px solid var(--line-2); background:rgba(255,255,255,.025);
  transition:border-color .35s var(--ease), transform .35s var(--ease-out), background .35s var(--ease);
}
.contact__pill:hover{ border-color:var(--brand-line); background:var(--brand-soft); transform:translateY(-3px); }
.contact__pill .ico{ width:22px; height:22px; color:var(--brand); }
.contact__pill b{ display:block; font-family:var(--f-display); font-size:.92rem; color:var(--txt); }
.contact__pill em{ display:block; font-style:normal; font-family:var(--f-mono); font-size:.78rem; color:var(--txt-3); }

.contact__form{
  padding:clamp(24px,2.8vw,34px);
  border-radius:var(--r-sm);
  border:1px solid var(--line-2);
  background:rgba(244,240,233,.022);
  box-shadow:var(--sh-lg);
}
.form__tit{
  font-family:var(--f-display); font-size:1.24rem; font-weight:700;
  color:var(--txt); letter-spacing:-.025em; margin-bottom:4px;
}
.form__sub{ margin-bottom:18px; font-size:.9rem; color:var(--txt-3); }
/* campos em duas colunas: o formulário fica bem mais baixo */
.form__grid{ display:grid; grid-template-columns:1fr 1fr; gap:0 12px; }
.field--full{ grid-column:1 / -1; }
.field__hint{ display:block; margin-top:6px; font-size:.8rem; color:var(--txt-4); line-height:1.45; }
.field{ margin-bottom:12px; min-width:0; }
.field label{
  display:block; margin-bottom:6px;
  font-size:.92rem; font-weight:500;
  color:var(--txt-2);
}
.field label span{ color:var(--brand); }
.field input[type="text"],.field input[type="tel"],.field select{
  width:100%; padding:12px 15px;
  border-radius:var(--r-sm);
  border:1px solid var(--line-2);
  background:rgba(255,255,255,.03);
  color:var(--txt); font-size:1rem;
  transition:border-color .3s var(--ease), background .3s var(--ease), box-shadow .3s var(--ease);
}
.field input::placeholder{ color:var(--txt-4); }
.field input:focus,.field select:focus{
  outline:none; border-color:var(--brand-line);
  background:rgba(255,106,33,.05);
  box-shadow:0 0 0 3px rgba(255,106,33,.1);
}
.field.has-error input,.field.has-error select{ border-color:rgba(255,95,95,.55); }
.field__err{
  display:none; margin-top:6px; font-size:.8rem; color:var(--danger);
}
.field.has-error .field__err{ display:block; animation:swapIn .35s var(--ease-out); }

.select{ position:relative; }
.select select{ appearance:none; -webkit-appearance:none; cursor:pointer; padding-right:42px; }
.select .ico{
  position:absolute; right:14px; top:50%; transform:translateY(-50%);
  width:17px; height:17px; color:var(--txt-4); pointer-events:none;
}
.select option{ background:#16130F; color:var(--txt); }

.field--check{ margin:14px 0 16px; }
.field .check{
  display:flex; gap:11px; align-items:flex-start; cursor:pointer;
  margin:0; font-family:var(--f-sans); letter-spacing:0; text-transform:none;
}
.field .check .check__box{ color:inherit; }
.check input{ position:absolute; opacity:0; width:0; height:0; }
.check__box{
  width:20px; height:20px; border-radius:var(--r-xs); flex:none; margin-top:2px;
  border:1px solid var(--line-3); background:rgba(255,255,255,.03);
  display:grid; place-items:center;
  transition:background .25s var(--ease), border-color .25s var(--ease);
}
.check__box .ico{ width:13px; height:13px; color:#170800; opacity:0; transform:scale(.5); transition:opacity .2s, transform .2s var(--ease-out); }
.check input:checked + .check__box{ background:var(--grad-brand); border-color:transparent; }
.check input:checked + .check__box .ico{ opacity:1; transform:none; }
.check input:focus-visible + .check__box{ outline:2px solid var(--brand-hi); outline-offset:2px; }
.field .check .check__txt{ font-size:.88rem; color:var(--txt-3); line-height:1.55; }
.check__txt a{ color:var(--brand-hi); border-bottom:1px solid var(--brand-line); }

.form__alt{ margin-top:12px; text-align:center; font-size:.88rem; color:var(--txt-3); }
.form__alt a{ color:var(--brand-hi); border-bottom:1px solid var(--brand-line); }
.form__status{
  margin-top:14px; padding:0; border-radius:var(--r-sm);
  font-size:.9rem; line-height:1.55;
}
.form__status.is-ok{
  padding:14px 16px; color:var(--ok);
  border:1px solid rgba(53,211,153,.3); background:rgba(53,211,153,.07);
  animation:swapIn .4s var(--ease-out);
}
.form__status.is-err{
  padding:14px 16px; color:var(--danger);
  border:1px solid rgba(255,95,95,.3); background:rgba(255,95,95,.07);
  animation:swapIn .4s var(--ease-out);
}

@media (max-width:1024px){ .contact{ grid-template-columns:1fr; } }
/* no celular a barra fixa já tem WhatsApp e Ligar: os atalhos não se repetem */
@media (max-width:760px){ .contact__direct{ display:none; } .contact__bullets{ margin-bottom:0; } }
@media (max-width:520px){
  .form__grid{ grid-template-columns:1fr; }
  .howto li{ padding:13px 16px; align-items:center; }
  .howto div > span{ display:none; }
}

/* ══════════════════ 10. BLOG ══════════════════ */
.sec__head--split{
  max-width:none;
  display:flex; align-items:flex-end; justify-content:space-between;
  gap:14px 32px; flex-wrap:wrap;
}
.sec__head--split .sec__lead{ margin-top:12px; }
.blog__all{ flex:none; margin-bottom:6px; font-size:.98rem; }

.posts{ display:grid; grid-template-columns:repeat(3,minmax(0,1fr)); gap:16px; }
.post{
  position:relative; overflow:hidden;
  border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.014);
  transition:border-color .45s var(--ease), box-shadow .45s var(--ease), transform .5s var(--ease-out), opacity .8s var(--ease-out);
}
.post > *{ position:relative; z-index:1; }
.post:hover{ transform:translateY(-4px); border-color:var(--line-2); box-shadow:var(--sh-md); }
.post__link{ display:flex; flex-direction:column; height:100%; color:inherit; }
.post__link:focus-visible{ outline:2px solid var(--brand-hi); outline-offset:-2px; border-radius:inherit; }

.post__media{
  position:relative; overflow:hidden;
  aspect-ratio:16/10;
  background:#100E0C;
  border-bottom:1px solid var(--line);
}
.post__media img{
  width:100%; height:100%; object-fit:cover;
  transition:transform .9s var(--ease-out);
}
.post:hover .post__media img{ transform:scale(1.06); }
.post__tag{
  position:absolute; left:14px; top:14px; z-index:2;
  padding:5px 10px; border-radius:var(--r-sm);
  background:rgba(10,9,8,.82); border:1px solid var(--line-2);
  font-size:.74rem; font-weight:600; letter-spacing:.06em;
  text-transform:uppercase; color:var(--txt);
}

.post__body{ flex:1; display:flex; flex-direction:column; gap:8px; padding:20px 22px 22px; }
.post__tit{
  font-size:clamp(1.1rem, 1.45vw, 1.24rem); line-height:1.3; letter-spacing:-.025em;
  transition:color .3s var(--ease);
}
.post:hover .post__tit{ color:var(--brand-hi); }
.post__desc{ font-size:1rem; line-height:1.55; color:var(--txt-3); }
.post__more{
  display:inline-flex; align-items:center; gap:4px;
  margin-top:auto; padding-top:8px;
  font-family:var(--f-display); font-size:.95rem; font-weight:600; color:var(--brand-hi);
}
.post__more .ico{ width:17px; height:17px; transition:transform .35s var(--ease-out); }
.post:hover .post__more .ico{ transform:translateX(4px); }

/* tablet e celular: cards em linha (capa à esquerda) — página mais curta,
   nada escondido e sem letra pequena */
@media (max-width:900px){
  .posts{ grid-template-columns:1fr; gap:12px; }
  .post:hover{ transform:translateY(-3px); }
  .post__link{ flex-direction:row; }
  .post__media{
    flex:none; width:clamp(120px, 34%, 250px);
    aspect-ratio:auto; min-height:100%;
    border-bottom:0; border-right:1px solid var(--line);
  }
  .post__media img{ position:absolute; inset:0; }
  .post__body{ padding:16px 18px; gap:6px; }
  .post__more{ padding-top:4px; }
}
@media (max-width:520px){
  .post__media{ width:112px; }
  .post__tag{ left:8px; top:8px; right:8px; padding:4px 6px; font-size:.68rem; letter-spacing:.02em; text-align:center; }
  .post__body{ padding:14px 14px 15px; }
  .post__tit{ font-size:1.04rem; }
  .post__desc{ font-size:.9rem; }
}

/* ---- Instagram (antiga seção "A SB Digital vive no digital") ---- */
.social{
  display:grid; grid-template-columns:auto minmax(0,1fr);
  gap:14px 26px; align-items:center;
  margin-top:16px;
  padding:16px 18px 16px 22px;
  border-radius:var(--r-sm);
  border:1px solid var(--line);
  background:rgba(244,240,233,.014);
}
.social__lead{
  display:flex; align-items:center; gap:10px;
  font-family:var(--f-display); font-size:1.02rem; font-weight:600; color:var(--txt);
}
.social__lead > .ico{ width:22px; height:22px; color:var(--brand); flex:none; }
.social__cards{ display:grid; grid-template-columns:1fr 1fr; gap:10px; }
.fcard{
  display:flex; align-items:center; gap:12px; min-width:0;
  padding:10px 14px 10px 10px; border-radius:var(--r-md);
  border:1px solid var(--line-2); background:rgba(255,255,255,.025);
  transition:border-color .4s var(--ease), box-shadow .4s var(--ease), background .4s var(--ease), opacity .8s var(--ease-out), transform .8s var(--ease-out);
}
.fcard:hover{ transform:translateY(-3px); border-color:rgba(255,255,255,.24); }
.fcard__av{
  position:relative; flex:none;
  width:44px; height:44px; border-radius:50%;
  border:1px solid var(--line-2); padding:2px;
  background:#16130F;
}
.fcard__av img{ width:100%; height:100%; object-fit:cover; border-radius:50%; }
.fcard__id{ min-width:0; }
.fcard__id b{ display:block; font-family:var(--f-display); font-size:.95rem; color:var(--txt); overflow:hidden; text-overflow:ellipsis; white-space:nowrap; }
.fcard__id em{ display:block; font-style:normal; font-size:.8rem; color:var(--txt-3); }
.fcard__go{
  display:inline-flex; align-items:center; gap:2px; flex:none; margin-left:auto;
  font-family:var(--f-display); font-size:.92rem; font-weight:600; color:var(--brand-hi);
}
.fcard__go .ico{ width:16px; height:16px; transition:transform .3s var(--ease-out); }
.fcard:hover .fcard__go .ico{ transform:translateX(3px); }

@media (max-width:1100px){
  .social{ grid-template-columns:1fr; padding:16px; }
}
@media (max-width:640px){
  .social__cards{ grid-template-columns:1fr; }
}

/* ══════════════════ CTA FINAL ══════════════════ */
.finale{
  position:relative; overflow:hidden;
  padding-block:clamp(56px, 7vw, 104px);
  text-align:center;
  border-top:1px solid var(--line);
}
.finale__bg{ position:absolute; inset:0; z-index:0; }
.finale__bg span{ position:absolute; border-radius:50%; will-change:transform; }
.finale__bg span:first-child{
  width:min(1000px,120vw); height:760px; top:-50%; left:50%; margin-left:max(-500px, -60vw);
  background:radial-gradient(closest-side, rgba(255,106,33,.08), transparent);
  animation:auraA calc(14s * var(--motion-slow)) var(--ease) infinite alternate;
}
.finale__bg span:last-child{
  width:min(800px,100vw); height:620px; bottom:-50%; left:10%;
  background:radial-gradient(closest-side, rgba(142,27,46,.14), transparent);
  animation:auraB calc(18s * var(--motion-slow)) var(--ease) infinite alternate;
}
.finale__inner{ position:relative; z-index:2; }
.finale__tit{ font-size:var(--t-h2); letter-spacing:-.04em; }
.finale__lead{
  margin:16px auto 0; max-width:56ch;
  font-size:var(--t-lead); color:var(--txt-2);
}
.finale__ctas{ display:flex; flex-wrap:wrap; gap:14px; justify-content:center; margin-top:28px; }
@media (max-width:560px){ .finale__ctas .btn{ width:100%; } }

/* ══════════ TELAS BAIXAS (notebooks 1366×768 com zoom) ══════════
   Elementos fixos mais altos que a janela não devem grudar. */
@media (max-height:760px) and (min-width:1025px){
  .faq__head{ position:relative; top:auto; }
}

/* ══════════ CELULAR: LEITURA CONFORTÁVEL ══════════
   Em vez de diminuir a letra, os rótulos pequenos ficam um pouco maiores. */
@media (max-width:640px){
  .ad__sim{ font-size:.72rem; }
  .post__tag{ font-size:.7rem; }
}

/* ══════════ MOVIMENTO REDUZIDO ══════════
   Mantém a página viva (loops sutis, contadores, digitação, marquee mais
   lento) e desliga só o que tem movimento amplo. */
@media (prefers-reduced-motion: reduce){
  .hero__aura,
  .finale__bg span{ animation:none; }
  .portrait__frame{ transform:none !important; }
  .fmt:hover,
  .post:hover{ transform:none; }
}